To spark greater interest in the Chips Ahoy! brand, Femme Fatale Media targeted consumers ages 18-40 by handing out delectable samples, delivering key messages, and providing relevant information about the product. Taking place in Toronto during a 1 day blitz, a contest was also used to drive engagement and collect data.
Results:
- 1400 interactions
- 2200 impressions
- 360 boxes distributed
more cases
ART OF LIPS - MAC COSMETICS
Cosmetics
ROTHMAN BENSON & HEDGES
Retail
RBC Royal Bank
Financial
BUDBUDDI
Online Shopping
