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Properly executed event planning is at the cornerstone of any event’s return-on-investment (ROI). However, since event planning is often a massively complex and intricate endeavour, those who hire an event planning firm may not know exactly how event planning and management can help ensure a strong ROI for the event.

The remedy? This, right here. We’re going to briefly give you 5 examples of how intelligent event planning drives event ROI.

Event planning is crucial to keeping attendees happy and satisfied. Smart event planning involves planning for food, cocktails, and readily-available amenities that will keep up the good spirits of your guests. And happy guests mean a positive experience that will shore up the event’s reputation and bump up long-term event ROI.

Event planners who know what they are doing will take the necessary steps to plan for any contingencies that might arise while transporting guests to and from the event. For example, weather may cause certain roads to be closed off – but guests who are arriving over land through a limousine, for example, must nevertheless get to the event in time. Thus, planning in advance for these kind of unforeseen transportation circumstances (by mapping out alternative routes, for instance) will ensure that your event still runs smoothly and on time. Again, this builds the reputation of your event and your company, maintains the satisfaction of guests, and contributes to your event’s bottom line.

Guest safety at any event is a high priority, and event planners who know reputable vendors of supplies like fireproof fabrics will help guarantee that safety inspectors and fire marshals will promptly accept the use of these supplies. If the opposite occurs, your company may end up wasting money on equipment and resources that can’t even be used at the event in the first place.

Another responsibility that falls on the shoulders of event planning firms is the picking of appropriate locations – a location that takes into consideration every single aspect of the event. For example, this entails measuring the height and width of doors and passageways (if the event is indoors) so that all event equipment and display items can rapidly make it past the loading docks.

It’s also critical that the event planning group is thoroughly aware of events that are occurring nearby at the same time as your event. Case in point: if a competitor is holding an event nearby (perhaps even in the room next to your event’s location), and your company is demonstrating a new, not-yet-launched, confidential product, the event planning agency may exercise good judgment by fixing security guards at all entrances to your event so that only authorized, vetted guests are allowed in (thereby preventing your competitor from gaining decisive competitive intelligence).