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Is your company aiming to host the raddest event of the year in Toronto? If so, then before you reach out to an event planning agency to discuss details, there’s something you need to be absolutely clear on: the objective of the event.

Broken down to the basics, any event’s objective simply answers this question: what is the exact type of experience you want this event to give to your attendees? Answer that question and you will know the objective of your event. And your Toronto event planning firm will need to know the event’s objective, as this informs how the entire event should be designed and executed.

To help you with thoroughly articulating the objective of your event, we’ve distilled the different event objectives into 4 distinct categories. Look these over and see where your event best fits in. Also, keep in mind that an event can be a creative blend of these various categories – they are meant as a guiding framework, not as rigid classifications that would calcify the event planning process.

Here they are.

• Engaging. Events which fall within the “engaging” category have the primary aim of engaging guests in an immersive way, such that they take a specific action. For example, product launch events are largely engaging, as they seek to engage with potential consumers who will then go on to purchase the product and spread word-of-mouth.

• Energizing. Energizing events are awesome for a company hosting an event for its employees, seeking to motivate them and create stronger bonding and cooperation among its workforce. Thus, team-building exercises might dominate, among other energizing activities which stimulate body and mind.

• Educational. Events which deliver an educational experience give guests new information, insights, and tools to tackle particular aspects of their lives (whether corporate, personal finance, day-to-day living, or something else entirely). Because events are live and in-person, they are very effective vehicles for education.

• Entertaining. These kinds of events seek to forge a positive emotional reaction in the event’s attendees through the medium of entertainment. By so doing, the event becomes much more memorable in the minds of the attendees; adding this event attribute to the other event categories is often a tactically and strategically sound choice.

Where does your event fit in? Now take that answer and share it with your chosen Toronto event planning agency. For insights on how Femme Fatale Media can help you achieve your event objectives, just contact us.