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Successful event planning in Toronto results from close attention to all the little, minute details – the “trivialities” which, if ignored, can mean a failed event. If your brand is looking to host an event in this city, then strong event planning and brand ambassador staffing is essential.

So, with that said, here’s something your chosen Toronto event planning agency will need to know: your guest demographics. There are, of course, a large number of reasons why robust event planning requires a thorough grasp of the event’s guest demographics. For example, with attendee demographic information in hand, the event planning agency can expertly deliver the right event staff to your event – if your guests emotionally resonate and relate to your chosen brand ambassadors, for example, then the event will be much more successful than if that emotional connection was merely lukewarm.

Here, then, are just a few pieces of demographic data that your brand – and your event planning agency – would benefit from knowing.

• Will the attendees be coming by themselves, or with romantic partners and/or family members? Even if you have a good idea of your event’s target audience, certain events spark attendees’ interest in bringing along their spouses, for example. Thus, knowing this information can be instrumental in planning an event that everyone enjoys – even people who aren’t immediately part of the core target audience.

• What is their age range? Sometimes this data will be easy to acquire; for example, if your company is hosting an internal corporate event for its employees, then you can easily pull up this type of data. But if the event is catering to a broader target market, then more in-depth research must be carried out to acquire this information. It is always worth it, however: knowing the age range of your target audience is critical to designing a high-impact event.

• Will children be at your event, too? This is crucial information, as even if children aren’t your core target market, your actual audience may choose to bring along their children or teens. Of course, this has a lot of implications for the structure of the event (for instance, when it comes to serving alcohol).

• Who is on your VIP list? And as a corollary to this question: are the demographics of your VIPs detectably different from the demographics of all the other guests? Do they fit into a different (perhaps more narrow) age range? These are the kinds of questions to ask yourself – and the answers to these questions should be provided to your Toronto event planning agency.

These are just a few examples of the kind of data your company should know about the event attendees before the event is thoroughly planned and executed. Knowing this kind of information will mean an event that is loved by all – relished, cherished, and remembered!